4) In-app tracking
The APP uses in-APP tracking to collect data for product analysis and marketing purposes. This data collection is based on additional consent from the user.
The following products are used as a service:
a) amplitude
Amplitude, an analytics service provided by Amplitude Inc. (631 Howard St 5th floor , San Francisco, CA 94105, US), is used to analyze user behavior. For this purpose, the APP collects personal data (email, gender, first name, ID). This information is transmitted to Amplitude. There is no transfer of data that allows conclusions to be drawn about an individual user.
https://amplitude.com/privacy
Since Amplitude does not process any personal data within the meaning of Art. 4 Z.1 GDPR, no consent or other legal basis is necessary for the use of the service.
b) Google Analytics
This APP uses Google Analytics, an analysis service provided by Google Inc. (hereinafter: Google). Google Analytics uses so-called “cookies”, i.e. text files that are stored on your computer and that enable your use of the app to be analyzed. The information generated by the cookie about your use of this APP is usually transmitted to a Google server in the USA and stored there.
On behalf of the operator of this APP, Google will use this information to evaluate your use of the APP, to compile reports on activities and to provide other services related to the use of the APP to the operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other Google data.
You can prevent the storage of cookies by setting your browser software accordingly; However, we would like to point out that in this case you may not be able to fully use all functions of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install: Browser add-on to deactivate Google Analytics .
The data collected is processed based on your consent in accordance with Article 6 (1) (a) GDPR.
c) Facebook pixels
We use the Facebook pixel from Facebook on our website. We have implemented code for this on our website. The Facebook pixel is a snippet of JavaScript code that loads a collection of functions that allow Facebook to track your user actions if you came to our website via Facebook Ads. For example, if you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data from your Facebook account. Then Facebook deletes this data again. The data collected is anonymous and cannot be viewed by us and can only be used to place advertisements. If you are a Facebook user and are logged in, your visit to our website will automatically be assigned to your Facebook user account.
We only want to show our services and products to those people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. This means that Facebook users (if they have allowed personalized advertising) see appropriate advertising. Facebook also uses the data collected for analysis purposes and its own advertisements.
The data collected is processed based on your consent in accordance with Article 6 (1) (a) GDPR.
If you are logged in to Facebook, you can change your advertising settings yourself at
https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can generally manage your usage-based online advertising at
http://www.youronlinechoices.com/de/praferenzmanagement/. There you have the option to deactivate or activate providers.
If you would like to learn morabout Facebook's data protection, we recommend the company's own data policies at
https://www.facebook.com/policy.php.
d) Microsoft Clarity
This APP uses Microsoft Clarity, a user behavior analytics tool provided by Microsoft Corporation (One Microsoft Way, Redmond, WA 98052, USA). Microsoft Clarity uses cookies and other technologies to collect data about your usage patterns, interactions, and engagement with the APP. This data is used to understand user behavior, optimize the user experience, and improve the performance of the APP.The information collected by Microsoft Clarity may include IP address, device type, browser information, and interaction data. This information is typically transmitted to and stored by Microsoft on servers in the USA. Microsoft Clarity does not collect personally identifiable information (PII), and all data is anonymized before being used for analysis.The data collected is processed based on your consent in accordance with Article 6 (1) (a) GDPR. You can review Microsoft's privacy policy for more details at
https://privacy.microsoft.com/en-us/privacystatement.